HomeBusinessWhy Should You Avail of Dymocks Franchising Opportunities?

Why Should You Avail of Dymocks Franchising Opportunities?

If you are a bookworm, spending evenings among shelves of thousands of bestseller books must be your favourite pastime. The look, feel, and smell of new books must be synonymous with happiness. But have you ever thought of making your passion a profession? How about owning your bookstore, that too, with the largest book brand in Australia? Lucrative, eh? Now is an excellent time to take the leap. The Dymocks Franchising Opportunities bring you a chance to fulfil your dream of becoming a successful entrepreneur in your coveted genre, book-dealing. With its rich history and the most extensive collection of millions of books, Dymocks is all set to offer you the best marketing and operational support that no small business can afford.

Who is Dymocks?

Dymocks is an age-old book-selling chain in Australia, conceived by William Dymock, a young, dynamic, and enthusiastic book-lover, in 1879. His first store was on Pitt Street, Sydney, where his business grew in no time, and he shifted his outlet into the southern wing of the Royal Hotel on George Street.

Over decades, Dymock grew his collections and expanded his business. To combat the Great Depression in 1926, the book store was listed as a public company on the Sydney Stock Exchange with preference shares. However, it was in 1981 when the business embraced a new format in the able hands of John Forsyth. He blended the legacy with modernisation to deliver a unique customer experience and introduced the franchisee system, inviting business enthusiasts to avail the tradition of Dymocks with an ever-growing range of books, gifts, and lifestyle products.

What Will You Get in the Franchising Opportunities?

For newbies in the book-trading business, Dymocks franchising opportunities are a great window that offers you the following benefits to start with your dream.

Store Layout and Presentation

An attractive outlook is a key to acquiring and retaining customers. Dymocks has an eye-catching store design and visual merchandising that allures bibliophiles. The intuitive store layout and dynamic presentation help customers sway through the bookshelves and pick their choices from millions. It also offers you a comprehensive tutorial to build your in-store atmosphere and create a memorable buying experience for your customers.

Store Operations

Dymocks’ efficient operations team and Regional Business Development Managers are always a step forward in backing you with site setup, lease negotiations, staff training, and step-by-step business operations to run your store smoothly. In addition, they work relentlessly to bring you a rich inventory at the best prices and offer you a sale or return model to let you return the stock you can’t sell.

Marketing

Dymocks provides superlative marketing support with regular catalogues, flyers, key event themes, half-yearly clearance sales, monthly promotional calendars, local area PR and marketing advice, customised e-mails targeted and tailored for your customers, above-the-line advertising, and author events. In addition, the Dymocks Booklover loyalty program has over a million well-read, enthusiastic and loyal book-lovers who can account for over 40% of your sales.

All-Around Franchising Support

Dymocks’ Franchise Recruitment support assists you in overcoming the initial hurdles and starting with your business. They provide Franchise training encompassing complete inventory management and point of sale, business analysis and reporting, marketing and promotions, and best-practice customer service and sales training.

Dymocks’s unique omnichannel sales strategy promotes online retailing and store-delivery processes completed through Dymocks’ website.

What Are You Waiting For?

Don’t give it a second thought in transforming your love for books into revenue. Instead, reach out to the Dymocks franchising program, and be a part of Australia’s largest book-selling chain.

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