Huawei gives an overview of AppGallery.
AppGallery is huawei store, exactly as Apple App Store and Google Play Store are for Apple and Google, respectively. It is a global store that is preinstalled on Huawei & Honor devices and is available in 170 countries.
In 2011, it was initially introduced in China. It is available on any device there, as the country is more than just a step ahead of us in terms of digital technology. AppGallery was only released internationally in April 2018, coinciding with the release of the Huawei P20.
AppGallery is part of a larger ecosystem created by Huawei mobile services; it’s more than simply an app store; it’s a linked system where programs can appear and be promoted in other locations, causing connections to be duplicated. It’s not just about AppGallery.
By July 2019, the shop has over 11,000 top apps outside of China. Since then, the number has rapidly climbed. The objective is to concentrate on having the most relevant apps with the most downloads in their store.
AppGallery is an appealing offer because it is 100 percent compatible with Android and does not require any further development. Developers receive technical assistance from local teams with testing, publishing, and integrating in-app purchases. Direct billing, online card billing, wallet billing, plus app monetization with in-app purchases and subscriptions are all possibilities.
Using the Huawei AppGallery to promote apps
On AppGallery, there are several options to market an app or game. You can do it through ASO (App Store Optimization), paid promotion, or a combination of the two.
There are two ways to market an app/game with ASO: through Search and Browsing. Let’s have a look at how they both work on AppGallery.
Search
Users can search the AppGallery for apps and games in the same way they do on the App Store or Google Play.
The store’s intelligence in Search enables two things:
- On AppGallery, developers have the option of “buying” 200 keywords. You will improve the app/ranking game’s for these keywords if you do so. You can specify a budget for each keyword, and the app will rank by it. Negative keywords can also be “purchased.” You can avoid the app/game displaying in the search results for these terms by doing so.
What sets it apart from other stores?
AppGallery is focusing on a few features that set it apart from other stores, such as:
- Expand your options: Huawei AppGallery gives customers more alternatives, and a multiple-choice menu to expand their selections. The shop reaches a lesser audience than Google Play or the App Store, but companies and developers are given more options, and participation is prioritized.
- Give users advantages: the store has a “Gift center” area. A gift is offered to the user when they download an app or game. For example, the player may be given an in-game gift (credit) or a tool within the game may be enabled. Discount certificates are issued for an app. It’s sometimes offered within the app, and other times it’s a code found in the AppGallery. Apps and partners make agreements on the territory, the market, and so on.
- Ex: On Huawei AppGallery, a campaign for the mobile game JokesPhone was live — the game was featured in the store’s Top Banner, and anybody who downloaded it received a unique joke exclusively available through AppGallery.
