Can you remember how many sites you had to peruse the last time you were searching for something you needed? While browsing, did you stay on a site for more than 3 seconds at a time?
Sounds a little strange, but that’s exactly how long one tends to wait for a site to upload.
This shocking revelation tells you how important user-friendliness and ease of navigation can be for your website. Without an effective web design and local SEO, you cannot hope to get traffic for lead generation.
How lead generation is impacted by your site design:
It takes about 50 milliseconds for an individual to make up his mind about whether or not to stay on a site!
What does that mean?
Your site must have a quality web design that can generate a positive experience. You must be able to catch their attention right from the word go.
Ways in which your website design can contribute to generating leads:
- Consistent branding through colors and fonts is important to boost your brand image. The site design reflects your brand; you must maintain a uniform appearance that looks professional and credible.
- The site must be functional across all kinds of devices, whether you use a laptop, smartphone, or desktop. When the site doesn’t have correctly-sized images, it impacts the loading speed. A longer page-loading time can be dangerous for your business. If the site isn’t responsive and fast enough, you won’t get conversions.
- Did you know that 57% of online users won’t recommend a site that is poorly designed and hard to navigate? An unsatisfactory mobile experience can be because of factors like oversized graphics, poor navigability, cluttered layout, etc. Your site needs a clear layout for your customers to use effectively.
- Signing up with reputed lead generation services will ensure your web design is accessible and responsive. This means a superior user experience which in turn means better high-quality leads.
- You can feel tempted to stuff in a lot of information on a homepage, but these professionals will teach you why a clean layout is more effective. This ensures simpler navigation and perfect use of white space. This is the key to ensuring better customer engagement with your site.
- Make a hierarchy of information that is easy to digest. Integrate CTAs or calls-to-action that will prompt users to complete some action. Examples of clear-cut CTAs are “Call Today”, “Buy Now” “Subscribe”, “Learn more”, etc. The way in which your website can integrate these CTAs in their overall design can make a world of difference to lead generation efforts.
- When you have CTAs to get information about your customers, make sure it matches your brand. It should be functional across all devices. The idea is to make it seamless and hassle-free so that users don’t mind sharing their details.
- White space is the area between different site elements that are needed to identify each element properly. Web design has to be appealing and intuitive, making proper use of white spaces.
- Trust factors like recommendations and referrals boost lead conversion and can be one of the most useful marketing strategies. Integrate reviews from sites like Yelp or Google to boost your credibility.
Today, web design is one of the most effective tools for gaining meaningful conversions. You have to invest in cutting-edge strategies that let you stand out from your competition.
For this to happen, you need a company like Lead Marketing Services that helps your site be fully-functional, aesthetically appealing, and easy to navigate. They balance components of SEO, usability, and overall appeal to achieve this.
